Monday, September 30, 2019
New Urbanism
{text:change} {text:change} {text:change} {text:change} New Urbanism New Urbanism is a relatively recent architectural and social design principle to leave its mark {text:change} {text:change} on United States society. Many past contributing factors present in society {text:change} {text:change} have lead some Americans {text:change} {text:change} to call {text:change} {text:change} for the implementation of a New Urbanism way of life in recent years. After defining and {text:change} discussing exactly what New Urbanism is, I will {text:change} {text:change} {text:change} delve deeper into the movement in an attempt to uncover {text:change} {text:change} what this new movement is a response to. This, in turn, will help to identify some of the problems current suburbs face today. As defined by scholars, the term â€Å"New Urbanism†refers to â€Å"an intellectual movement of architects and planners that is opposed to the normative growth patterns of our society†(Gottdiener and Budd 96). Simply defined, one can think of the New Urbanism way of life as a rebellion against the way society has expanded into vast suburbs. New Urbanists do not like the concept of an automobile based suburbia. They believe that their neighborhoods should be small, taking no more time than five minutes to reach the neighborhood center {text:change} {text:change} from the boundaries of the neighborhood (Gottdiener and Budd 96). In addition, New {text:change} Urbanists believe that their societies should have a diverse selection of shops, parks, schools, and churches easily accessible to all (without an automobile) (Gottdiener and Budd 96). New Urbanists want to return to the way cities were {text:change} before American society was forever changed by the invention of the automobile. In order to achieve this objective {text:change} {text:change} , sidewalks and public transportation must connect dwellings with businesses, {text:change} {text:change} {text:change} thereby eliminating the need for daily use of the automobile as the essential means of transportation. Now that we {text:change} {text:change} {text:change} have an understanding {text:change} {text:change} of exactly what New Urbanism is, it is natural to question what led its early adopters in the 1980s to create or look favorably upon its implementation The {text:change} {text:change} roots of the New Urbanism movement can be traced back to the period after World War II and possibly earlier. When the automobile transitioned more from an idea {text:change} to large -scale roduction in the early 1900s, little did anybody know the widespread impact a simple transportation mechanism would have on American society. Life, as it was known then, would never be the same. Before the invention of the automobile, cities in America existed much like the neighborhood communities that {text:change} the New Urbanism movement hopes to bring back . {text:change} {text:change} As the number {text:change} {text:change} {text:change} of automobiles in society life increased, {text:change} the need for close proximity of necessary businesses and workplaces to the automobile owning family decreased . As Andres Duany and Elizabeth Plater-Zyberk stated in their 1993 article regarding New Urbanism, â€Å"the suburbs and cities of today continue to separate the naturally integrated human activities of dwelling, working, shopping, schooling, worshiping, and recreating†(Duany and Plater-Zyberk 196). The automobile has helped to separate these critical establishments from the American household. The {text:change} authors infer that the increased importance of the automobile has led to an exponential rising of the amount of funding for {text:change} roadwork {text:change} while the amount of funding for civic programs has been reduced. Civic programs are crucial to the American society, economy, and environment (Duany and Plater-Zyberk 196). Such a shift towards increased emphasis on funding road {text:change} {text:change} work can be seen in the recent Economic Stimulus Bill passed by Congress and the President. Over $130 billion will be spent on the improvement and building of roads and bridges, which further highlight the relative importance of {text:change} {text:change} the automobile in American society. The other main {text:change} factor that lead to {text:change} {text:change} the birth of {text:change} {text:change} the New Urbanism movement is the suburban sprawl that accompanied the end of World War II. Sprawl, as defined by M. Gottdiener and Leslie Budd, is the â€Å"’haphazard growth’ of relative low density over an extended region, with residential units dominated by {text:change} single-family homes†(Gottdiener and Budd 145). Simply stated {text:change} {text:change} , sprawl is the exodus of citizens from the city into the outlying areas. Sprawl has lead to the creation {text:change} {text:change} of residential areas without much, if any, planning. This lack of planning usually results in the {text:change} {text:change} essential components of a {text:change} {text:change} {text:change} neighborhood being located far from the residential areas. Urban {text:change} {text:change} sprawl can have a tremendous {text:change} {text:change} {text:change} negative {text:change} {text:change} impact on the city neighborhoods that are left behind when citizens move to the suburbs. The {text:change} article entitled â€Å"From Institutional to Jobless Ghettos†by William Julius Wilson highlights this key point when referencing a quote from Loic Wacquant, a member of the Urban Poverty and Family Life Study. Wacquant said that â€Å"residents remember a time, not so long ago, when crowds were so dense at rush hour that one had to elbow one’s way to the train station – now have the appearance of an empty, bom bed-out war zone†when referencing the Woodlawn neighborhood in Chicago (Wilson 112). This effect is something that the New Urbanism movement is {text:change} {text:change} trying to correct. By {text:change} {text:change} attempting to counteract the effects of sprawl on society, suburban residential neighborhoods can be planned into New Urbanistic neighborhoods. Many city planners and architects have already attempted to do this. Some of the most famous New Urbanistic societies are the towns of Celebration, Florida and Seaside, Florida. text:change} {text:change} It is important to remember that just because architects and planners build a New Urbanistic neighborhood, that doesn’t necessarily mean {text:change} that, the residents of that neighborhood will live in the New Urbanistic way. For example, in Celebration, Florida there has not been an increase in sociability amongst {text:change} {text:change} strangers {text:change} {text:change} despite the fact that the dwellings have porches (Gottdiener and Budd 97). Gottdiener and Budd then go on to infer that just because you place suburbanites in a New Urbanistic society, that doesn’t mean that the residents will drop their suburban-like tendencies (Gottdiener and Budd 97). New Urbanism is a fairly new ideology that is opposed to the way in which society has grown during the past century. The underlying causes behind the formation of the New Urbanism movement can be traced back to the invention of the automobile and the pattern of urban sprawl that took place in most, if not all, major cities around the country shortly after World War II. New Urbanism strives {text:change} {text:change} for a societal efficiency that increases social networks while decreasing the idea {text:change} {text:change} of spreading out the neighborhood. Although New Urbanism seeks to address the problems caused by this urban {text:change} {text:change} sprawl growth pattern through architecture, it will likely take more than a different architectural design to change the long ingrained {text:change} {text:change} mindset of the automobile driven suburban citizen. text:change} {text:change} {text:change} {text:change} Works Cited Duany, Andres and Elizabeth Plater-Zyberk. â€Å"The Neighborhood, the District, and the Corridor. †The City Reader. 4thEd. Richard T. LeGates and Fredric Stout. New York, NY: Routledge, 2007. Print. Gottdiener, M. , and Leslie Budd. Key Concepts in Urban Studies. Thousand Oaks, CA: SAGE Publications Inc, 2005. Print. Wilson, William Julius. â€Å"From Institutional to Jobless Ghettos. †The City Reade r. 4th Ed. Richard T. LeGates and Fredric Stout. New York, NY: Routledge, 2007. Print. New Urbanism Is New Urbanism really important in the development of our society or community? This question may come across to each individual who pays attention and concern to the progress of our society. According to a website name Wikipedia, the free encyclopedia it stated that â€Å"new urbanism†is an urban design movement whose popularity increased in the 1980s and early 1990s. Its goal is to bring change in all aspects of real estate development and urban planning.There are many reasons why new urbanism is significant. According to Jacky Grimshaw on his website, it advocates the importance of new urbanism. It stated that new urbanism is important because it gives real choices for people just like transportation, location where to live and access to opportunity.New urbanist shows support to regional planning for open space, appropriate architecture and planning, and the balanced development of jobs and housing. As we all know that United States was developed in the form of compact, m ixed-used neighborhoods in the first quarter of the 20th century. A new system of development was imposed through out the nation, replacing neighborhoods with a rigorous separation of uses which was popularly known as suburban development or sprawl and was happened after the World War II. Most of the US citizens adopted the suburban or sprawl.Suburban development carries a significant price even though for a fact that it has been known. In spite of the slow population growth of the countryside, the conventional suburban development spreads out to consume large areas of countryside (See New Urbanism. http://en.wikipedia.org/wiki/New_urbanism#Background).*Sprawl and its Related Problems*Urban renewal has played a significant role in cities worldwide such as Saint John, New Brunswick, Darlinghurst, New South Wales, Glasgow, Scotland and Bilbao, Spain, Canary Wharf, in London and Cardiff Bay in Cardiff. It has had a great impact on the urban landscape and still present until to this ver y day. Urban renewal or new urbanism is controversial because it suggests the use of eminent domain law force reclaiming private property for civic projects (See Urban Renewal. http://en.wikipedia.org/wiki/Urban_renewal).New urbanism is a reaction to sprawl (Wikipedia, free encyclopedia). Sprawl was defined as the process in which the spread of development across the landscape far outpaces population growth. The landscape sprawl makes four dimensions and these are:* A population that is widely dispersed in low density development* Rigidly separated homes, shops, and workplaces* A network of roads marked by huge blocks and poor access* And a lack of well-defined, thriving activity centers, such as town centers and downtowns.1People live in more sprawl regions tend to drive greater distances, breathe more polluted air, own more cars, face greater risk of traffic fatalities and walk and use transit less.2In United States, most of the Americans who live in the metropolitan live in a mon o-detached homes and commute to work by automobile.3 But there is one state in United States which is considered as America’s sole urban center where important fraction of the population lives in apartment, works downtown and commutes by public transit and this state is New York.4Even new urbanism has helped in developing our way of life; new urbanism has drawn criticism from all quarters of the political spectrum. Some environmentalists criticize new urbanism as nothing more than sprawl dressed up with superficial stylistic cues.5 These critics of new urbanism often charge it of elevating aesthetic over practicality, subordinating good city planning principles to urban design dogma.6In addition, according to Matthew E. Khan (March 2006) that sprawl’s critiques often argue that suburbanization may offer private benefits but that it imposes social costs. This â€Å"cost of sprawl†literature posits that there are many unintended consequences of the pursuit of the â€Å"American Dream†that range from increased traffic congestion, urban air pollution, greenhouse gas revenues, and denying the urban poor access to employment opportunities (See The Benefits of Sprawl. http://greeneconomics.blogspot.com/2006/03/benefits-of-sprawl.html). In a research made by Anthony Downs (August 1999), he mentioned that many urban economists think these growth-related problems as caused mainly by â€Å"market failures†which means failing to charge people who benefit from sprawl the true costs of the decisions they make that contribute to sprawl. He also added that it â€Å"under-prices†those decisions and encourages over-expansion into low-density settlements. He sets three examples and these are:* failing to charge commuters a money toll for driving during peak hours to offset the time-loss burdens they impose on others in the form of congestion.* failing to charge residents of low-density suburbs the full social costs of removing land from open space and agricultural uses.* failing to charge high enough land costs for new low-density peripheral subdivisions to take account of the real costs of adding the infrastructures required to service those subdivisions (See Some Realities About Sprawl and Urban Decline. www.anthonydowns.com/sprawlrealities.PDF).But the economists were able to make a proposal how to solve the â€Å"market failures†and these are:* Peak-hour road tolls on major commuting arteries.* A development tax on land converted from agricultural to urban uses.* Impact fees on all new developments. (See www.anthonydowns.com/sprawlrealities.PDF).Below is the most sprawling, residential density made by Reid Ewing, Rolf Pendall and Don Chen (See http://www.smartgrowthamerica.com/sprawlindex/MeasuringSprawl.PDF).Centeredness Score RankVallejo-Fairfield-Napa, CA PMSAÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â à ‚             40.9                1Riverside-San Bernardino, CA PMSA                                         41.4                2Tampa-St.Petersburg-Clearwater, FL MSA                                 51.9                3West Palm Beach-Boca Raton-Delray Beach- FL MSA              53.9                4Oxnard-Ventura, CA PMSAÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â à ‚               55.5                5Oakland, CA PMSA                                                                   57.6                6Gary-Hammond, IN PMSA                                                       61.2                7Detroit, MI PMSA                                                                      63.0                8Greensboro-Winston-Salem-High Point, NC MSA                       69.1                9Anaheim-Santa Ana, CA PMSA                                                    72.1               10I think there is nothing wrong if we embrace sprawl or new urbanism concept because it helps to develop our country especially when it comes to our country’s facilities even there are related-problems arise. But taking those steps goes with responsibilities. Each individual and our government must know how to h andle related-problems and find its remedies related to sprawl.References1. Reid Ewing, Rolf Pendall, and Don Chen. Measuring Sprawl and its impact. http://www.smartgrowthamerica.com/sprawlindex/MeasuringSprawl.PDF.2.  New Urbanism. http://en.wikipedia.org/wiki/New_urbanism3. Matthew Khan. The Benefits of Sprawl. Tufts University, March 2006. http://greeneconomics.blogspot.com/2006/03/benefits-of-sprawl.html.4. Anthony Downs. Some Realities about Sprawl and Urban Decline. http://www.anthonydowns.com/sprawlrealities.PDF. New Urbanism {text:change} {text:change} {text:change} {text:change} New Urbanism New Urbanism is a relatively recent architectural and social design principle to leave its mark {text:change} {text:change} on United States society. Many past contributing factors present in society {text:change} {text:change} have lead some Americans {text:change} {text:change} to call {text:change} {text:change} for the implementation of a New Urbanism way of life in recent years. After defining and {text:change} discussing exactly what New Urbanism is, I will {text:change} {text:change} {text:change} delve deeper into the movement in an attempt to uncover {text:change} {text:change} what this new movement is a response to. This, in turn, will help to identify some of the problems current suburbs face today. As defined by scholars, the term â€Å"New Urbanism†refers to â€Å"an intellectual movement of architects and planners that is opposed to the normative growth patterns of our society†(Gottdiener and Budd 96). Simply defined, one can think of the New Urbanism way of life as a rebellion against the way society has expanded into vast suburbs. New Urbanists do not like the concept of an automobile based suburbia. They believe that their neighborhoods should be small, taking no more time than five minutes to reach the neighborhood center {text:change} {text:change} from the boundaries of the neighborhood (Gottdiener and Budd 96). In addition, New {text:change} Urbanists believe that their societies should have a diverse selection of shops, parks, schools, and churches easily accessible to all (without an automobile) (Gottdiener and Budd 96). New Urbanists want to return to the way cities were {text:change} before American society was forever changed by the invention of the automobile. In order to achieve this objective {text:change} {text:change} , sidewalks and public transportation must connect dwellings with businesses, {text:change} {text:change} {text:change} thereby eliminating the need for daily use of the automobile as the essential means of transportation. Now that we {text:change} {text:change} {text:change} have an understanding {text:change} {text:change} of exactly what New Urbanism is, it is natural to question what led its early adopters in the 1980s to create or look favorably upon its implementation The {text:change} {text:change} roots of the New Urbanism movement can be traced back to the period after World War II and possibly earlier. When the automobile transitioned more from an idea {text:change} to large -scale roduction in the early 1900s, little did anybody know the widespread impact a simple transportation mechanism would have on American society. Life, as it was known then, would never be the same. Before the invention of the automobile, cities in America existed much like the neighborhood communities that {text:change} the New Urbanism movement hopes to bring back . {text:change} {text:change} As the number {text:change} {text:change} {text:change} of automobiles in society life increased, {text:change} the need for close proximity of necessary businesses and workplaces to the automobile owning family decreased . As Andres Duany and Elizabeth Plater-Zyberk stated in their 1993 article regarding New Urbanism, â€Å"the suburbs and cities of today continue to separate the naturally integrated human activities of dwelling, working, shopping, schooling, worshiping, and recreating†(Duany and Plater-Zyberk 196). The automobile has helped to separate these critical establishments from the American household. The {text:change} authors infer that the increased importance of the automobile has led to an exponential rising of the amount of funding for {text:change} roadwork {text:change} while the amount of funding for civic programs has been reduced. Civic programs are crucial to the American society, economy, and environment (Duany and Plater-Zyberk 196). Such a shift towards increased emphasis on funding road {text:change} {text:change} work can be seen in the recent Economic Stimulus Bill passed by Congress and the President. Over $130 billion will be spent on the improvement and building of roads and bridges, which further highlight the relative importance of {text:change} {text:change} the automobile in American society. The other main {text:change} factor that lead to {text:change} {text:change} the birth of {text:change} {text:change} the New Urbanism movement is the suburban sprawl that accompanied the end of World War II. Sprawl, as defined by M. Gottdiener and Leslie Budd, is the â€Å"’haphazard growth’ of relative low density over an extended region, with residential units dominated by {text:change} single-family homes†(Gottdiener and Budd 145). Simply stated {text:change} {text:change} , sprawl is the exodus of citizens from the city into the outlying areas. Sprawl has lead to the creation {text:change} {text:change} of residential areas without much, if any, planning. This lack of planning usually results in the {text:change} {text:change} essential components of a {text:change} {text:change} {text:change} neighborhood being located far from the residential areas. Urban {text:change} {text:change} sprawl can have a tremendous {text:change} {text:change} {text:change} negative {text:change} {text:change} impact on the city neighborhoods that are left behind when citizens move to the suburbs. The {text:change} article entitled â€Å"From Institutional to Jobless Ghettos†by William Julius Wilson highlights this key point when referencing a quote from Loic Wacquant, a member of the Urban Poverty and Family Life Study. Wacquant said that â€Å"residents remember a time, not so long ago, when crowds were so dense at rush hour that one had to elbow one’s way to the train station – now have the appearance of an empty, bom bed-out war zone†when referencing the Woodlawn neighborhood in Chicago (Wilson 112). This effect is something that the New Urbanism movement is {text:change} {text:change} trying to correct. By {text:change} {text:change} attempting to counteract the effects of sprawl on society, suburban residential neighborhoods can be planned into New Urbanistic neighborhoods. Many city planners and architects have already attempted to do this. Some of the most famous New Urbanistic societies are the towns of Celebration, Florida and Seaside, Florida. text:change} {text:change} It is important to remember that just because architects and planners build a New Urbanistic neighborhood, that doesn’t necessarily mean {text:change} that, the residents of that neighborhood will live in the New Urbanistic way. For example, in Celebration, Florida there has not been an increase in sociability amongst {text:change} {text:change} strangers {text:change} {text:change} despite the fact that the dwellings have porches (Gottdiener and Budd 97). Gottdiener and Budd then go on to infer that just because you place suburbanites in a New Urbanistic society, that doesn’t mean that the residents will drop their suburban-like tendencies (Gottdiener and Budd 97). New Urbanism is a fairly new ideology that is opposed to the way in which society has grown during the past century. The underlying causes behind the formation of the New Urbanism movement can be traced back to the invention of the automobile and the pattern of urban sprawl that took place in most, if not all, major cities around the country shortly after World War II. New Urbanism strives {text:change} {text:change} for a societal efficiency that increases social networks while decreasing the idea {text:change} {text:change} of spreading out the neighborhood. Although New Urbanism seeks to address the problems caused by this urban {text:change} {text:change} sprawl growth pattern through architecture, it will likely take more than a different architectural design to change the long ingrained {text:change} {text:change} mindset of the automobile driven suburban citizen. text:change} {text:change} {text:change} {text:change} Works Cited Duany, Andres and Elizabeth Plater-Zyberk. â€Å"The Neighborhood, the District, and the Corridor. †The City Reader. 4thEd. Richard T. LeGates and Fredric Stout. New York, NY: Routledge, 2007. Print. Gottdiener, M. , and Leslie Budd. Key Concepts in Urban Studies. Thousand Oaks, CA: SAGE Publications Inc, 2005. Print. Wilson, William Julius. â€Å"From Institutional to Jobless Ghettos. †The City Reade r. 4th Ed. Richard T. LeGates and Fredric Stout. New York, NY: Routledge, 2007. Print.
Impact of Facebook on Society
Facebook has become one of the leading social networking sites on the Internet today. It is used by millions of people around the world; there are high school students, college students, family members and friends using this tool to simply keep in touch with one another, while other people have come to use Facebook for business purposes. It is simply a multi billion-dollar organization that has affected the way people communicate today. It is apparent that Facebook has such an eminent control over its users; nevertheless it is the user who must determine whether this is a good or bad control.The history of Facebook may or may not play a role in one’s opinion of social networking, however we feel that being educated on the subject will allow for an informed final decision. Several Harvard students and their roommates established Facebook, these students included Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes. Originally it began as a social network within Harvard that even tually continued to connect other students throughout other Boston colleges and universities. i]By the end of 2005, Facebook had allowed colleges from around the world to join the network and within a few months high schools were being incorporated into the social network as well. Finally, by September of that year, anyone with an email could join. Facebook was the new worldwide fad. At the beginning of 2007 Facebook announced that it would be allowing free advertising and on October 24th Microsoft purchased 1. 6% of the company for $240 million. [ii] Microsoft is an American based international computer technology company that has an annual revenue of $51. 2 U. S. billion. [iii] Spending only $240 million for 1. 6% of Facebook is essentially their first step before they, or another international technology company buys them out.Google is another example of an American public corporation that was co-founded by Stanford University students and was ultimately bought out. Major corpora tions do not buy out programs such as these unless there is undoubtedly a future for them, or the advertisements that are posted will have a huge return rate.In many ways this program could be considered technologically advanced compared to fellow competitors such as Myspace. The applications that are permitted within Facebook continue to improve as well as add up. Facebook is simply a way for those to connect to others. This search can be as limited as the user permits, however it enables you to remain close to friends you saw last week or those you have not been given the opportunity to speak with for several years. One must remember that Facebook is a very personal piece of technology.You can display a picture of yourself for your profile, you can describe your likes, dislikes and many interests, you can report to your friends whether or not you are listed as single, you can share your birthday and your age, you can let others tag photos of you and you can even post a video of yo u and or your friends online. It can be used to track down old childhood chums, it can also be used to list your top friends or share your mood. Right now I’m feeling content! There are many fantastic opportunities with the wonderful world of Facebook.But with these many opportunities you must be prepared for the negative aspects, especially for parents with young children using this program. Depending on how the user has arranged their personal settings it is possible for people to whom you have no knowledge of, to view the photos, videos and comments that you or your friends have posted. Another example of how Facebook can effect your life would be that current or potential employers could use this as a background or character check.Any as many of us are aware, who we are with our friends is not always who we are when put into a professional environment and this information could have employers misguided. Also, Facebook could ultimately lead to Internet stalking. There is a block or high privacy option available, but hackers and stalkers have ways of getting around these controls. If this piece of technology is used incorrectly or carelessly, the damages could be fatal. For example during May of 2007, there was an alleged rumor of a suicide pact, claiming that every two weeks one student from St.Joan of Arc Catholic School were to commit suicide. Two students unfortunately took their own lives and while the dates were exactly two weeks apart this was merely a coincidence. Nevertheless there were approximately 17 names of students who declared that they would take their own lives as well. [iv] Another example is one from a friend of mine; we will call her Amanda. Amanda discovered a picture of her that was posted without her permission, she had asked her friend to remove the picture, however the friend did no such thing.With Facebook you are given the opportunity to â€Å"report a photo†which Amanda did, the only problem is that Facebook has th ousands of users that the people who manage the program have not yet followed through with her complaint and the picture has remained posted to date. While Facebook may not be around in five years, or just may no longer be the fad, it has affected the majority of us. From hearing about it, to actually experiencing all of the applications, it has given the public yet another way to spend hours upon hours a day on the computer. Social networking will forever expand and improve, we just need to persevere and remain informed.
Sunday, September 29, 2019
Oedipus: the Fate of Poweruful a King Essay
Imagine being a hero, and your destiny is to kill your father and marry your mother. This is Oedipus’s fate. When he was still a baby, his parents heard of the prophecy they had a shepherd take Oedipus to Kithairon to die. There the shepherd gave the baby to another shepherd from Corinth, where Oedipus was given to the king and queen. In Oedipus Rex by Sophocles, Oedipus proves himself to be a tragic hero by exhibiting the four traits of a tragic hero; goodness, superiority, tragic flaw and tragic realization. Oedipus has goodness, the first trait of a tragic hero. Oedipus is determined to solve the problem in Thebes, and declare to Creon that â€Å"once more [he] must bring what is dark to light†(9). Oedipus is saying that he wants to do what is good for his country. He is good because he has already saved Thebes once and he wants to save Thebes again. Later, Oedipus is talking about his wife with Creon and says, â€Å"Everything that she wants she has from meâ€Å"(31). Oedipus is telling Creon that he provides for his wife, not only Thebes. This shows goodness because he cares for his family, not only his country. Oedipus’s goodness may help him now, but his superiority may not help him. Oedipus’ second trait is superiority. The priest proclaimed â€Å"Great Oedipus O powerful King of Thebes! (4)†. The priest is saying that Oedipus is basically one of the best kings Thebes ever had. This shows that Oedipus is superior because people think highly of him. Oedipus asked Teiresias to come to him to help solve the problem. Teiresias is hinting that Oedipus killed Lais, Oedipus got mad at him, so Oedipus starts comparing himself to Teiresias, â€Å"wealth, power, craft of statesmanship, kingly position, everywhere admired†(21), unlike Teiresias. Oedipus is saying that he is better than the rest, since he is king. This proves that Oedipus prides himself and thinks he is better than the people in his country. Superiority is something everyone should have, even heroes; but some also have flaws. Oedipus has hubris, which is his tragic flaw and it led him to his end. Oedipus thinks â€Å"Creon, whom [he] trusted, Creon [his] friend, for this power Creon desires on secret to destroy [him]†(21), when Teiresias told him about Laios’ death. Here Oedipus is accusing Creon of trying to destroy his power. This shows his pride because he is blinded by his arrogance and can’t see that it’s his fault. When pride still blinded Oedipus, he would keep on asking questions about his birth, he’d tell his wife of â€Å"Go on of you, and bring the shepherd here†(57). Oedipus needs the shepherd that could help find out more about his birth. This explains his pride because he keeps asking questions and still can’t see the answer while Iocosta already found out what really happened. His flaw that blinded him and led him to realize something, he was wrong the entire time. The final trait Oedipus has is tragic realization. When Oedipus realized what was happening and that he was the one to blame, he told everybody for the last time â€Å"O Light, may I look on you the last time! I Oedipus, Oedipus, damned in his birth, in his marriage, damned, damned in the blood he shed with his own hand†(64)! Oedipus realized that he was wrong the whole time and that he was damned in his birth. This shows that even though he was a hero, his pride was there more that it should have been and it made him fall hard. â€Å"No more, no more shall you look on the misery of my own doing! Too long have you known the faces of those whom I should never have seen. Too long been blind to those for whom I was searching†(69). These were Oedipus’s last words. He was looking for a sword and when he saw Iocasta dead, he took her brooches and poked his eye out, because it was a greater suffering than just death. As you can see, Oedipus realized everything he had done and he had to punish himself. You can see that even though Oedipus was a hero, his pride ate his soul more than it should have and it caused himself to poke out his eyes. So you know that Oedipus has the four traits of a tragic hero. Now think about your flaw. Does it make you fall, or you can’t see what’s right in front of you because you are too blind to see it? So don’t be like Oedipus, don’t let superiority and tragic flaw lead you to defeat.
Mr fdgsdyusdtgfujer
Provide a rational for a promotional campaign. MM Explain the rationale for the campaign you have just created such as why you chose that specific promotional mix, timing, cost, media mix etc and why it is expected to achieve its goals. For this task you are required to explain and Justify why you have created your campaign (for Task UP) as you have. I suggest you do this one factor at a time*. Your response should be written in sentences and paragraphs. Factor Justify its use Promotional Mix Why have you chosen the specific type of promotion that you have?What are Its advantages over other types of promotion? Do you foresee any problems of using this type of promotion? How can these be overcome? Timing Why have chosen the specific times for your campaign/promotion? Why is this time most appropriate? What other times did you consider? Why were these discounted? Media Mix Why have you chosen the specific forms of media will be used within your campaign? Why Is this? What forms of medi a were considered but discounted? Why were they discounted? Budget Justify the cost of your campaign – why does it cost what it does? Could these costs be reduced?The advert is trying Your next paragraph with demonstration analysis. This will be the flirt half of your analysis that will focus on the success of the campaign (Analysis +). You will need to research how the campaign might have helped the business achieve its aims. Image, profits, sales etc? For each ‘success' you may wish to use PEE (Point, Evidence, Explain). The campaign has helped this business In many ways. 1 OFF their aims by†¦. Another way that it has helped the business is This has helped them achieve their aims by†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The third paragraph will also be analysis.However here you will focus on any repacks of the campaign (Analysis -). Again, we will need to research this using the internet any negatives that might be associated with the advert. Image, profits, sales etc? For each à ¢â‚¬Ëœdrawback you may wish to use PEE (Point, Evidence, Explain). Unfortunately the campaign also caused some drawbacks. The first drawback caused was†¦ PEE.. This may have prevented them from achieving their aims by†¦.. The second drawback caused was†¦ PEE†¦. This may have prevented them from achieving their aims by†¦.. Your final paragraph will be a support Judgment – your evaluation.From your all of our research and the analysis you have completed was the campaign a success or failure overall? How much of a success or failure? Why? Use the word ‘because' to back up and Justify any Judgments you make. Overall I have found that the campaign was a success/failure. The first reason for this Furthermore†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Because, because, because†¦.!! Make sure you apply your answer directly to your business and the campaign you have chosen. Use words like moreover, firstly, secondly, furthermore, to compare, I have found, in contrast, to conclude, to summaries, as my research shows†¦Ã¢â‚¬ ¦ If you are uncertain, please see Mr. Quarto.
Saturday, September 28, 2019
Feminism & Postcolonialism in Charlotte Brontë’s Jane Eyre Essay
As a representative work of a female author who was well ahead of her times, Jane Eyre can safely be regarded as the magnum opus of Charlotte Bronte. A literary career that spanned for a meager six years, it was really incredible as to how Charlotte Bronte could excel so much as a novelist so as to be able to pen down the account of a lonely and principled woman who has since been looked up as the very epitome of womanhood, let alone the politic of feminism. Moreover, elements of postcolonialism and their influence on individual behavior can also be traced in the polarized character sketching of Jane Eyre and Bertha Mason. In contemporary literature, gender and postcolonial discourses do not seem to rest solely on any stereotypical convention of characterization. Instead, such approaches tend to de-categorize women according to their individual identity. In other words, a female character in today’s literature would rather have patchy dispositions, as opposed to having lofty and focused ideals. What makes Jane Eyre a true critique of postcolonial and feminist literature is its assimilation of the contradictory traits of womanhood – good and bad, elegance and vileness, civility and impudence – within a single narrative framework. In the light of this observation, this paper attempts to justify Charlotte Bronte’s Jane Eyre as a fictional illustration of feminism and postcolonialism. To substantiate the thesis, the paper will look into chapters 26 and 27 – a transitory phase in the storyline of Jane Eyre. Most of Charlotte Bronte’s novels, including Shirley (1849) and Villette (1853), deal with a vivid picture of colonial Europe and document how social conventions are shaped and redressed by colonial aggressions. At the end of chapter 26 of Jane Eyre, Mr. Rochester asks Jane to accompany him to France – a place not colonized by Great Britain. This shows how the concepts of meta-colonization were imbued in the author’s mind while writing the novel. What it also brings out is how the male protagonists of Bronte, while most of whom have a sardonic and bipolar attitude to romantic relationships, invariably prefer women having a distinct colonial background in order to rule out the possibility of a foreign intrusion into their hardnosed Victorian veils. Meyer points out that there is a fusion of postcolonial societal doctrines and racial synthesis in the way Bronte treats her women characters in Emma (1853) and Jane Eyre. This hints at a dichotomy of social prejudices regarding how a common European would respond to the color of human skin on one hand, and how it would be treated as a benchmark for social permissibility. The paradigm of postcolonialism is embedded at the heart of the novel when Mrs. Reed grows an aversion to little Jane on the ground of her ethnic background, alien to the former’s own (249). Meyer further discusses the literary tropes Bronte uses in Jane Eyre to signify race relations prevalent in contemporary English societies. Bronte, according to Meyer, uses the concept of blackness in a figurative way to connect the actual history of British colonization with racial â€Å"otherness†. This psychological practice of attributing â€Å"otherness†to was a result of a colonizer’s preoccupation with Whiteness. There is a paradigmatic shift from literature to life, however, in the way Bronte pinpoints the presence of both class and race discrimination in the British society. She does this to unmask the patriarchal impositions that were central to the overall aura of dominance practiced by the British over their colonies. The politics of feminism in Jane Eyre is quite complex in nature, simply because a number of related factors are interwoven in the plot. Quoting Gayatri Chakravorty Spivak, Meyer argues that Jane Eyre and Bertha Mason represent two distinct leagues of feminism. While Jane is a sober and progressive woman capable of bettering her situation on her own accord, Bertha Mason is a compulsive character, almost an obstacle character, lying beyond the scope of self-improvement or redemption. Bertha Mason is a representative of the aboriginal race, precariously positioned between human and bestial instincts. In dealing with the development of a meaningful character, Bertha Mason is deliberately stripped of the very qualities that are bestowed to Jane Eyre. Consequently, Jane grows to be the epitome of womanhood with all her feminine virtues (250). But Meyer does not take Spivak’s argument at face value. She further questions the validity of the claim that Spivak makes about the correlation between feminism and imperialism in Jane Eyre. If imperialism can be cited as a tentative offshoot of postcolonialism, it would be easier to substantiate the thesis. From imperialistic perspectives, Bertha Mason qualifies as a colonial woman who is supposed to have an individualistic entity of her own. But then again she is also portrayed as a native woman, which seems to obfuscate the earlier attribution to imperialism. Going by Meyer’s argument, it is clear that traits of both imperialism and postcolonialism cannot coexist within a single character, and if it does, one must remain dormant for the other to thrive (250-1). Hence, it is logically better to link patriarchy with colonial dominance, as both have their origins rooted in the nineteenth century British high-bloodedness that had historically been proved to be discriminating on gender issues. Rositsa Kronast examines Bronte’s introduction of the â€Å"female colonial Other†in the context of a male dominated regime. Citing Jane Eyre as her principle reference, along with Jean Rhys’ Wide Sargasso Sea, Kronast shows how the tables can turn with changes in power and hierarchy. It may be noted, however, that this change may or may not come from internal agents. As is the case with Jane Eyre and Bertha Mason, the change is imposed by the Victorian norms that were outright puritanical. Consequently, Jane, despite being a woman of substance, is pitted against seemingly insolvable situations especially when her love affair with Mr. Rochester comes under serious threat from Bertha Mason. While Jane is drained of her power, Bertha Mason steps in as an empowered woman, capable of inflicting great damage at a public level. The reversal of fortune is only possible because the Victorian times in colonial England allowed for total submission of women before male whims. The Victorian concept of womanhood that Jane embodies is based on relative compatibility with men. Women were seen to be playing second fiddles to their gender counterparts in a number of roles – from mother to wife (3). What is interesting to note from Kronast’s argument is that if Jane is the Other woman, she is at once powerless and empowered. This brings us to the same logical fallacy that has been mentioned earlier in the paper – two contradictory traits cannot control a character’s life in any way. So to put matters in the right context, it is reasonable to infer that the Creole woman portrayed by Bertha Mason must give in to the author’s intention of representing the colonized face of womanhood, in order to accommodate for a lofty and ideal feminine role for the individualistic Jane (Staines 42). In essence, reading into the feministic and postcolonial components in Charlotte Bronte’s Jane Eyre brings out the difference between what is intrinsically feminine and what is not. It is basically a novel based on modern concepts of feminism. Jane’s personality exudes a rich ardor of feminine grace and beauty. Postcolonialism, on the other hand, is only introduced for putting the concept of feminism into perspective. Therefore, Jane and Bertha continue to hold their respective positions of significance, with the latter playing the role of a borderline character. Works Cited Kronast, Rositsa. The Creole Woman and the Problem of Agency in Charlotte Bronte’s â€Å"Jane Eyre†and Jean Rhys’s â€Å"Wide Sargasso Sea†. Munich: GRIN Verlag, 2010. Meyer, Susan L. â€Å"Colonialism and the Figurative Strategy of Jane Eyre. †Victorian Studies. Bloomington, Indiana: Indiana University Press, 1990. Staines, David. Margaret Laurence: critical reflections. Ottawa, Ontario: University of Ottawa Press, 2001.
Edit Essay Example | Topics and Well Written Essays - 250 words - 5
Edit - Essay Example In order to reduce the cost factor, the company has to organize some of the training programs internally, in stead of outsourcing all the training courses. Of course the organization will need additional massive increase of the funding as a result of the need to provide incentives, promotions, bonuses and special allowances. The improvement of service speed demands has training of worker as the initial step of implementation. The services rendered by all waiters expose the fact that employees do not value customer service. This is because new processes and systems create unbearable pressure the workers. Training enables the workers to release the pressure in an ethical manner by working professionally. The implementation of the proposed solution ought to begins immediately. The determining factor is to ensure that there is enough work force and finances. It begins with employee training which is expected to take a maximum of two weeks. The training is to be conducted using a number of subject modules such as: The next step is to allow the workers to apply the knowledge and experience in their practical work. Their services after training ought to demonstrate change of work culture and ethics, characterized by increased speed of work and reduction in customer complains. The third step is to monitor the financial implications of the results and award performances. There is need to ensure that there is enough workforce to serve the number of customers without straining. As the number of customers increase, the organization can increase the number of workers gradually to meet the demand. The strategic management ought to implement the program immediately to realize the strategic objectives. This is because time is one of the limited resources and ought to be utilized wisely. The chosen solution will satisfy the organization by educating the workers about the core objective, one of which is to offer quality customer service. In
Friday, September 27, 2019
Response Essay Example | Topics and Well Written Essays - 250 words - 13
Response - Essay Example It does not associate the art directly with the female gender except where it mentions that it’s the domain of women (Ingolo 25) which is explicitly done in the other two writings. The creation of femininity uses imagery to bring about the struggles of women. It uses embroidery; an art associated with women to point out issues in the women’s lives. It explores the existence of gender roles deeply engraved in the society. This is a mentality fostered right from the family level when one is growing up until adulthood (Parker 3). There seems to be a struggle amid the men who are so keen to maintain the status quo and the women who are out to assert their rightful position in the society (Parker 2). Speaking through Cloth: Teaching Hmong History and Culture through Textile Art by McCall also looks at the oppression of women. The art work produced by women in their culture portrays their lives, struggles, and the plight to the world (McCall 235). We can see the unfair treatm ent of women through exploitation of their work by getting half the price their work fetches. We also get to see how the boys are favored to acquire education while the girls are supposed to remain at home to engage in embroidery work (McCall 231). It is evident that the embroidery is a complex form of art. Women try to assert their place in society by creating pieces of art that speak volumes about the need to be recognized. The struggle seems far from over, but they are determined to keep on despite the numerous hurdles placed on their way by a male dominated
Settler Colonialism Essay Example | Topics and Well Written Essays - 1750 words
Settler Colonialism - Essay Example From this study it is clear that the invasion by the European colonialist gave birth to cultural changes. Many native settlers adopted the colonial culture, ushering new era of modernity in the society. Colonial master used forceful methods to rule the natives, thus changing the administration systems in the society. Largely history records the contribution of settler colonialism in immigration of people. The intention of this paper is to evaluate the contribution of settler colonialism in history of immigration policy in United States and Australia. The introduction of immigration policies by colonial masters brought the following changes in the society population, socially and economically. Colonialist invaded many countries using the super military powers and influenced the lives of the native settlers. Settler colonialism entails internal and external colonialism. The two aspect of settler colonialism affected immigration policies in countries such as United States of America. Eu ropean settler colonialist who came into the United States changed the social system of the society. Immigration is a process where an individual leaves his native land to settle in a foreign land. The intention of immigration includes search for better climatic conditions, land for agriculture or business. Settler colonialism refers to a situation where a foreign nations invade, conquer and a rule a foreign territory. Settler colonialism is an act that runs throughout human history; the difference lies in the manner and period in which settler colonialism took place. Colonialism involves leaving a native country to settle as a conqueror in a foreign land. Settler colonialism fostered colonization of foreign land by establishing their rule and settling in that land. This process of settling and establishing colonial rule contributes to immigration policies, which favored the colonialist as the legitimate landowners. Largely, colonialist are immigrants who have conquered a foreign la nd and established their policies. Several historical facts illustrate settler colonialism and its effects to immigration. Upon settlement of settler colonialists, the native lost their legitimacy in the society. In 1848, United States of America waged a war with Mexico leading to the conquest of some part of Mexico. As the paper highlights history records that this action of United States led to change in boundary of the two nations. The entry of the Mexican people to United States territory was through settler colonialism. Today many Mexican immigrants still believe that they existence in the United States of America was not by choice, but through conquest. Largely, the conquered groups had no choice, but to be adherent to the policies and social systems introduced by the settler colonialist. History reveals that the United States used its military and political power to influence the signing of the Guadalupe Hidalgo treaty. Arguments against signing of the treaty indicated that the intention of United States was to usurp the natural resources found in Mexico. Notably, the argument is true. Industrial revolution in the United States led to the arrival of the first Asians in Hawaii. The Asians came under the auspice of Royal Hawaiian Agricultural Society and occupied land through the assistance of the settler colonial process in a period when United States was under siege of British colonialist.
Thursday, September 26, 2019
Essay 1 Example | Topics and Well Written Essays - 750 words - 13
1 - Essay Example Carnegie faults poor wealth administration for this unequal wealth distribution and therefore seeks to provide a solution without losing the benefits of civilization. Civilization has eroded communism but propagated individualism. Carnegie chooses to view this as not being wholly negative but as â€Å"essential for the progress of the race†(1). The author argues that those with experience in various affairs should create capital and generate income; those with ability should accumulate wealth and energy. Failure to support this individualism would be tantamount to â€Å"attacking the foundation upon which civilization itself rests†(Carnegie 3). Furthermore, having tried out communism and settling on individualism, it would be in order to carry on with the latter. Nonetheless, the author faults individualism for giving wealth to the few. Therefore, the article seeks to provide an appropriate approach to wealth administration. To achieve its objective, therefore, this article evaluates three common modes of disposal of surplus wealth. Leaving such surplus wealth to families of the dead, mostly first sons, would have the wealth distributed to many generations to come. However, depreciation in the value of land and follies of heirs have thwarted this approach. Moreover, surplus wealth has proved to be more harmful than good to heirs. This is, therefore, an improper way of wealth administration. The other option would be to bequeath wealth for public purposes. Such wealth only â€Å"becomes of much good in the world†upon the death of the subject (Carnegie 5). However, it is common not to honor the wishes of the dead and such wealth would be spent in unintended manner. Furthermore, supporters of this proposal could go with their wealth after they die could this be possible, only that upon death, one cannot help but leave such wealth to the community. Such persons do not, therefore, deserve praise for doing the inevitable. Hence, the author supports taxation on
Mount Sinai Hospital Pediatric Cardiolody issues Term Paper
Mount Sinai Hospital Pediatric Cardiolody issues - Term Paper Example One of the reasons behind Mount Sinai Hospitals huge success is the management practices it adheres to. Mount Sinais view of organizational effectiveness is more wholesome, as opposed to profit-making ventures. A critical look at Mount Sinai Hospital shows that as an institution, it sees effectiveness as a culmination of the integration and application of the three dimensions of management: focus, structure and time-horizons. As is postulated by Robert Quinn and John Rohrbaugh, when the three dimensions they form four dynamic and competing models of organizational effectiveness (Tompkins, 2004). The first model is the human relations model which internally focuses on people who make up the organization and is emphatic on the need to promote structural flexibility, intra-organizational cohesion, motivation and training, as the means of actualizing organizational effectiveness, as can be seen in the human relations theory. Mount Sinai Hospital can be seen to have perfected the use of the human relations models. This exemplified by the fact that the New York Magazine in 2009 listed 129 of Mount Sinai Hospitals physicians to its Best Physicians List. One of the ways this healthcare services institution has been able to do is by sustaining competitive recruitment processes for its medical and non-medical staff. To this effect, Mount Sinai Hospital sticks to: commitment to patients welfare; the candidates wellbeing; and roundedness; and overall grades that the candidates scored during his medical training. These measures are usually observed if the recruitment exercise is being done to applicants who wish to work as physicians. Mount Sinai Hospital uses previous commitment to community work in medical or healthcare institutions as the yardstick for measuring the love for the patient (commitment to the patients welfare). Experience and academic records are also considered
Confucianism Essay Example | Topics and Well Written Essays - 500 words
Confucianism - Essay Example Thus politeness being a universal communication phenomenon it reflects particular cultural values that come with or rather which are linked to diverse cultures. Being a relatively vital aspect in cross-cultural communication, politeness enables people from different cultures to establish, consolidate or maintain harmonious interpersonal relations that reduce misunderstandings and conflicts in the society. A snapshot on various aspects of politeness in the two cultures, Chinese and English, depicts that the rules of communication differ as they are influenced by the values and beliefs of individuals from these communities. For instance, the English people always address others according to their genders; Mr., Mrs., Miss and Ms, followed with a surname, depending on age and marital status. On the other hand, the Chinese address people using a surname and the title of the occupation; â€Å"Wang yi sheng†to mean Doctor Wang, â€Å"Lee xiao zhang†to mean Principal Lee and â€Å"shi fu†can be used to address strangers. In addition, the Chinese culture, especially for children, â€Å"shushu†and â€Å"a yi†are always used to address uncle and aunty respectively. Another aspect of politeness in the two cultures is farewell and greetings. Whenever the English people meet, they always use phrases like â€Å"Nice to meet you,†â€Å"Good Morning,†â€Å"Good evening†and â€Å"Good afternoon.†For the Chinese, the phrase â€Å"ni hao†is always used whenever people meet. Moreover, when the China people meet their acquaintances, one can say â€Å"qu na li†to ask where one is going or â€Å"chi le ma?†to ask whether one has eaten or not. Thus, whenever an native speaker of English hear the Chinese phrases, he or she might interpret them as invitation lunch or dinner and any other interference in their personal affair. I met one of my colleagues, an English speaker on my way to a restaurant. I was
Wednesday, September 25, 2019
Improving Time Management Research Paper Example | Topics and Well Written Essays - 1000 words
Improving Time Management - Research Paper Example One of the first steps in trying to solve this problem was to determine what kind of information I needed to gather in order to solve the problem. Some things were very concrete, such as my class and work schedule. You could say my dinner schedule was pretty concrete, too, except my dad would make exceptions to the rule if I just talked with him ahead of time. Other things, such as how much time I would need for homework, were flexible by someone else’s standards. In other words, it depended on my instructors to determine how much homework they were going to hand out each night and when we were going to have tested. However, the syllabi that they handed out at the beginning of the term could give me an average amount of time per week that I would need for homework. Even less predictable was the schedule I worked out with my friends when I would see them, what we would do and how long we would hang out. This would be the hardest bit of information to figure out. Finally, there were the things that I had to do, like laundry and sleep, that was necessary for my welfare but that I usually forgot to plan. These kinds of things could just be listed out and approximate times are given, such as I know I like to have 8 hours of sleep at night and I know it usually takes me about 4 hours to get my laundry done when I finally get around to doing it. Once all this information is gathered together, it is necessary to evaluate it and bring it into some form of organization.  With my class schedule and work schedule in front of me, I can chart out the days and times each week that I have to be in each place. To do this, I will make a big chart with a single row of seven squares, one for each day of the week. I will write my class times and my work times down, leaving space any time there are gaps where I don’t have to go to work straight from school. I will pencil in family dinners on every day that work and school donâ₠¬â„¢t get in the way. Using the syllabi from my classes, I will attempt to determine just how much time each day I will need to finish my homework and then try to find time in this schedule for study. I know things like sleeping and laundry take a set amount of time, so I will also pencil these in because they are flexible – I can sleep a little less if I need to and I can do the laundry on another day if necessary. The time left in each day will be the time I have available to spend with my friends, since this is both the hardest to pin down and the least important of my activities toward my future success. By using this chart, I will be able to take better control of my life and make sure that I get everything done that needs to be done. I did run into some problems in trying to apply my ideas, such as when
Luxury company in the African market Research Paper
Luxury company in the African market - Research Paper Example Some of the notable countries that have continued to register increase in the number of dollar billionaires include South Africa, Nigeria, Kenya, Angola and Libya among others. Through the large investments in terms factories and farming, the wealth class has created many opportunities that have positive impact on the living standards of the middle class individuals in the rural areas. This paper seeks to discuss the entry strategies and the opportunities as well as limitations that Mercedes-Benz Company, a renowned manufacturer of luxurious vehicles would face in the Kenyan market. In its effort to enter Kenyan market, Mercedes-Benz a German based company will have adequate opportunities that will make the company achieve high sales and profits. Being one of the countries based in the East African region, Kenya population stands at 43 million people. The country headquarter is based in Nairobi with an estimated population of 6 million people in the year 2013. Based on the high deman d as the result of the increase in population, wealth individuals who most of them are allocated within the city of Nairobi, the demand for luxurious products has risen (Kitching, 2011). Even though the demand for other luxurious brands such as clothes and shoes, mobile phones and electronics is high, the demand for motor vehicle brands especially among the young and old rich Kenyans has drastically gone up (Daniel, 2011). Kenyan currency in referred to as Kenya Shillings (KSH). The country GDP stands at $79,890 billion. The key sector that has contributed to the Kenyan improved economy includes tourism that contributes up to 60% of the GDP. Tourism in Kenya is the main source of foreign exchange. For example, in 2012, tourism generated more than $900 million. Other sectors that have significantly contributed to the GDP include agriculture that contributes approximately 25%, industry and manufacturing with a contribution of 15% and energy. The increased foreign currency has positive ly impacted on the investment in the countries thus resulting to more job opportunities. Opportunities One the major opportunity that Mercedes-Benz will face is the high demand of its brands especially by young and reach people working in the tourism sector as well those in the music industry. The improved transport system in the city of Nairobi and other towns such as Mombasa and Thika has opened investment opportunities in the city. As a result, large companies have highly invested in Kenyan capital and its outskirts. Some of the notable companies that employ large number of people include Safaricom, East African Breweries, Daily Nation Company, British America Tobacco and Delmonte Company among others. In addition to the large amount of tax the companies pays to the government, the firms have resulted to increased household income not only for the top managers but also for other employees. This implies that by establishing a branch in Nairobi and Mombasa, Mercedes-Benz will effec tively meet the increased demand of its brands. Kenyan market for luxurious motor vehicle is unexploited (Aldwin, 2010). This implies that the company will not face stiff competition from other companies. Additionally, the countries offer
Tuesday, September 24, 2019
Daddy by Sylvia Plath. How does the language in the poem reveal what Essay
Daddy by Sylvia Plath. How does the language in the poem reveal what you think the poem is all about What is your opinion of that main idea Why do you believe as you do - Essay Example Plath's father died when she was eight, and the poet herself stated that the poem is about a woman (presumably herself) who is plagued by an Electra complex regarding her father that she cannot entirely admit to. The Electra complex is the female equivalent of the Oedipus complex, and involves a girl wanting to make love to her own father. This theme of unrequited love and hatred is reflected within the language of the poem that starts with two seemingly enigmatic lines: "You do not do, you not do/ Any more, black shoe" (Plath, 1-2), and continues with the fact that she has had to wear this "shoe" for thirty years, The "shoe" in this case is apparently Plath's life which, as a reader today knows, she is about to end. The second stanza starts with two lines that are both shocking and yet ironic, as Plath states that "Daddy, I have had to kill you./ You died before I had time." (Plath, 6-7). Plath casts a decidedly modern context upon the age-old conflict between parents and children. In the modern age the father has died before his time and so Plath essentially has to "kill" him through the words of her poetry. The image of Germany and eventually of Nazism appears with the end of the third stanza and the inclusion of "ach, du", which translates to "ah, you". Much of the rest of the poem explores this "daddy as Nazi and Sylvia s Jew" context in a number of ways. She first imagines that her father looks at least a little like Hitler, "and you neat moustache, / and you Aryan eye, bright blue", and continues with the remarkable assertion of a kind of sexual obsession with the man. Thus Plath states: Every woman adores a Fascist, The boot in the face, the brute, Brute heart of a brute like you. According to Plath women are turned on in some manner by the kind of cruelty exhibited by this kind of man. Near to the middle of the poem she states that there is a normality to this vision of "daddy", so he has "ac left in your chin instead of your foot", showing that he looks like a normal human being rather than a cloven-hoofed devil. Plath's previous suicide attempt is linked to her Daddy, as well as the fact that she may have been raped. Her attempt to kill her self at twenty was, according to the poem, an attempt to "get back, back, back to you." The repetition of the word "back" shows how futile the attempt was but how it still is a constant matter within her mind. If Daddy, along with the other poems in the book "Ariel" can be seen as a kind of extended suicide note, then this central part of the poem suggests that part of the reason for her death may have been this longing to be with her father. Of course going backwards in time is possible, so Plath takes the next bets thing, "I thought even the bones would do". As the poem nears an end, Plath starts to compare her father to a vampire, stating that "if I've killed one man, I've killed to." This can be explained by the fact that a vampire, in order to be a vampire, must have once died. Then, if one kills the vampire, he has been killed twice. The last stanza of the poem takes the reader into a vampire novel or film in which the "villagers never liked you" and have put a "stake in you fat black heart". The final line of the poem, "daddy, daddy, you
About privacy and confidentiality in social applications Essay
About privacy and confidentiality in social applications - Essay Example Legal frameworks and ethical standards of various nations protect the interests of the users of social applications such as search engines and wikis in regard to their privacy and confidentiality of personal information. This includes protection of user information from unauthorized access, use or sale of confidential data by hackers. The designers and administrators of social applications are therefore mandated to ensure that private data on users is treated with utmost confidentiality. Regardless of this, the privacy and confidentiality of user information has been infringed by being exposed to unintended or unauthorized parties and used for unintended purposes by system attackers. This essay gives a critical analysis and discussion of the privacy and confidentiality of data and information within social applications including blogs, social networking applications, blogs and wikis. The paper includes a comprehensive review of literature with an aim of giving a background analysis o f the research on the topic. Past literature within journals, conference and workshop papers are analyzed including the methodologies used by the investigators on confidentiality and privacy within social applications. The proposed approach for an investigation into the privacy and confidentiality of data within social applications is also presented within this essay. The paper is based on the assumption that the breach of privacy and confidentiality of users is the greatest challenge that is facing social applications. Surveys on privacy and confidentiality within social networking applications and text chats reveal that these two aspects are considered to be an ethical standard and the recognized around which the development, maintenance and use of social applications should be based (Belanger & Crossler, 2011). Qualitative studies on legal frameworks and regulations on privacy and confidentiality reveal that these aspects are considered as one of
Monday, September 23, 2019
Personal statement on intended major Example | Topics and Well Written Essays - 1000 words
On intended major - Personal Statement Example Our employees were falling ill and receiving pay cuts for their absent days. I listened to their problems, took notes on everything I felt my family needed to sort out in order to insure that we did not take a hit in our quarterly earnings. Prior to presenting the problems to my father, I decided to work on possible solutions to the problem on hand so that he would have immediate solutions to the problem. I will never forget that first day that I met with him, my organizer and laptop in hand, ready to show him what I discovered and how we could fix the problems that were affecting our company. I pointed out to him how our shifts at the factory needed to be increased so that we would have more products coming out of the line while giving out employees enough time to rest during the day. The shifting schedule would also benefit our part time workers who could fill in for anybody who was not on the working line that day. We had a discussion about the welfare of the employees and how we needed to get some sort of medical coverage for them in order to make sure that they could take care of their health. If we could not increase their salaries, we needed to find another way to keep the employees content. It would be best to make up the difference in another way. It was a highly animated discussion between two equals who both had the economics of life at the forefront of their minds. At the end of the meeting, my father had this smile on his face that went from ear to ear. I will never forget what he told me, â€Å"Son, I never knew that you were a born economist. Your deductive reasoning skills are above par. Keep up the good work.†It was those inspiring words of my father that drove me to learn more about economics and how I can use it to benefit myself as a capitalist while also sharing the financial blessings with those who work for me. If that makes me a born economist, then I guess I am and I am proud to be one. Personal Statement 2 I realize that being a student these days is practically a 24 hour occupation. In order to stay ahead of my classmates and remain in competition for the best grades in my school, I devote most of my free time to my studies. However, I also realize that a bookworm may become very good in theory but fail in the social aspects of his life. Which is why I try my best to balance these two aspects of my life. I am not all about academics. Neither am I all about fun either. However, I do not participate in just any kind of social activity. I have always been encouraged by my parents to be civic minded and try to do my best to give back to my community. That is why I chose to become a volunteer at a local senior care home. Whenever I want to take a break from the academic grind, I take a trip down to Tzu Chi, a local charity group that volunteers its services at a local nursing home. We come down twice a week in order to help entertain and educate the seniors who are only too happy to have us intrude into their hum drum lives. One of the activities that they enjoy doing the most is learning languages. I, being Chinese ended up teaching them the basics of conversational Chinese. China is emerging as a new economic giant in the world, our language is also fast gaining its place in the business world. Which is why most people enroll in Chinese language schools in order to learn the language. I
My Educational Philosophy A Reflective Comparison Essay
My Educational Philosophy A Reflective Comparison - Essay Example An interaction with this teacher furnished me with valid insights into the fact that my own educational philosophy at this stage was in a nascent stage, a loose assortment of theoretical facts and unpracticed skills. After interviewing this teacher, I realized that teaching, as any other profession always happens to be an evolutionary and lifelong process and that a teacher freshly embarking on this mission needs to have ample patience and open-mindedness to accrue experience and to ward of any ensuing frustration or fatigue. One other thing about this teacher, which especially impressed me, was her adeptness and expertise as to the usage of computers and audio-visual devices to impart education. For this teacher, computer literacy happened to be a part of a modern and contemporary education system. Later on, after introspection and analysis, I agreed that computer literacy certainly enhanced the scope of education manifold and decided to make the available audio-visual and digital m edia an integral part of my approach towards education. I realized that though a relatively inexperienced teacher may lack in flow, young teachers definitely command an edge in computer literacy and digital expertise, which they can exploit to impart education. Interviewee II (5 Years Experience) Interviewing this teacher was soothing in the sense that he seemed to be quiet settled in his chosen vocation. Communicating with him made me realize that the personality and body language of the teacher does play a crucial and central role in the classroom interactions. The ease and facility with which this teacher solicited the confidence and response of his students was indicative of a deep sense of respect for the nascent and ingenious ideas and views of the pupils. After interviewing him, my personal belief that education always stands to be a two way process further strengthened. This reinforced my faith in the axiological aspect of teaching. I realized that though a teacher introduces one's students to novel and relevant views, information and ideas, still, such similar sounding concepts do have a divergent impact on all the students, once filtered through their personal beliefs and values. Hence, education is not only the conveyor of values, but also happens to be a modifier of values as well. Interviewee III (10 Years Experience) Interacting with this teacher was both heartening and disappointing at the same time. She turned out to be a diehard rationalist given to hardcore logic. Though, logic stands to be an inalienable part of my personal education philosophy, after interviewing this personality I realized that an excess of logic may blind one towards ephemeral aspects of
Sunday, September 22, 2019
The Development of Marine And Wildlife Tourism In Scotland Essay
The Development of Marine And Wildlife Tourism In Scotland - Essay Example For example, the David Fleay Wildlife Park on the Gold Coast breeds rare and endangered animals (Moscardo et al, 2001), which means that the native species are being cared for and tourists are being offered the opportunity to see something unique. Scotland can definitely learn from this in future development by emphasizing the fact that the Moray Firth and other Scottish marine areas are the best places to see dolphins and whales in the UK (Wilson et al, 1997). Offering something which is unique to the customer will enhance the profits of the area and ensure that visitors keep coming back. The Australian organisation Wildlife Tourism Australia is also an important reference point for many countries wishing to expand on their marine and wildlife tourism sectors. This organisation acts as an important mediator between tourism and conservation of the area. It also encourages donations to wildlife parks that may make conservation efforts easier (Moscardo et al, 2001). This may be particu larly useful in future development; using some of the money made from wildlife and marine tourism to promote the conservation of the local environment. This direction would help ameliorate some of the problems that come from expanding the tourism industry in such important conservation areas. It would also be a selling point to the consumer who wants to make sure that they give back to the environment. Then evaluate the social, economic and environmental value of marine and wildlife tourism that can be gained by Scotland from the development of this specialist tourism. Marine and wildlife tourism holds a spectacular amount of value for Scotland.... This paper stresses that perhaps the most important part of developing the wildlife and marine tourism of the area needs to be ensuring that the wildlife and marine environment is protected. This is to fall in line with some important UK environment laws, and to ensure that the area which is attracting these tourists remains in a state to continue to be an attraction for years to come. Development in the area, particularly around the coastline, needs to be kept to a sustainable level, although growth will be needed if plans are to make Scotland and Moray Firth into wildlife and marine tourist attractions. Additionally, this growth will need to fall in line with UK regulations. This report makes a conclusion that development for tourist provisions will need to be kept well away from these areas to ensure that full protection is given to the wildlife. A good idea for getting visitors involved in the natural environment without damage would be to offer conservation holidays, which would allow them to be part of the work going on in these areas. A good marketing point could be to emphasize the fact that the area has unique species within the UK, and tied into the dolphin and whale spotting mentioned previously. A final way of marketing the area would be to encourage visitors from Scotland and other parts of the UK. This would be good in the current economic climate as many people are choosing to take cheaper holidays. The author talks that co-operation with the society would mean that the preservation of the area in the way most appropriate for the natural environment could be attained whilst also developing it as a visitor attraction.
The Coca-Cola Company Essay Example for Free
The Coca-Cola Company Essay The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areasâ€â€profit, people, portfolio, partners and planet. Vision It represents what they need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Living their Values Their values serve as a compass for their actions and describe how they behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on the Market Focus on needs of their consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Work Smart Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently Act Like Owners Be accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes what worked and what didn’t Be the Brand Inspire creativity, passion, optimism and fun FOCUS ON CONSUMER Responding to consumers` needs with innovation Consumer needs and demands are constantly evolving throughout markets. In order to remain relevant to their consumers they establish clear category and brand priorities and define focused objectives. They drive innovation by continuously building on their strong family of brands and introducing new flavors and packages in specific markets. Part of their innovation process, they are launching existing brands in new markets and re-launching or reinvigorating existing brands where appropriate. In many of the markets where adults are a growing segment of consumer base, they have launched several product innovations to ensure they meet their expectations and their increased interest in reducing their sugar and calorie intake. In 2008, they launched Coca-Cola Zero, a full-flavor no calorie Coca-Cola beverage highly popular among adult consumers, which is available in 20 out of 28 markets. They have progressively reformulated Fanta, Sprite and Nestea so they now contain up to 30% fewer calories than in 2010. This has been a gradual process to enable the consumers to adjust to the reduced sugar content. The average calorie content of beverages is now 31Kcal/100ml, representing a 16% decrease since 2011 and supporting their commitment to promoting healthy lifestyles. They are also innovating in the use of natural sweeteners, Stevia, a plant-based extract that has zero calories. In 2012, they launched Sprite with Stevia in Switzerland, and it’s mainly used in Nestea range available in 12 markets. Nutritional labelling information Key nutritional information is on front-of-pack labels of bottles and cans. In Europe, they have pioneered the use of Guideline Daily Amounts (GDAs) on front-of-pack labels since 2009. These show calorie, sugar, fat, saturated fat and salt content in absolute values and as a percentage of daily intake. These are reported per serving and as a proportion of a healthy diet, the most important piece of information needed to control weight. Additionally, no- and low-calorie beverages are clearly labelled on front-of-pack, so that consumers can identify them more easily. In 2012, they were one of 12 companies that signed up to the new EU Regulation on Food Information to Consumers, a voluntary framework for labeling of Guidelines Daily Amounts. Making packaging more sustainable While the content and origin of products are the basis, their packaging in a range of sizes and material types is also vital in meeting consumer needs. Packaging comprises an average of 22% of the cost of goods sold, a percentage they aim to reduce through minimizing raw materials used. They focus in particular on reducing the amount of packaging, known as light-weighting and on increasing the recycled and renewable content of cans and bottles. They also work with suppliers to increase the recycled content of packages as using recycled instead of virgin material reduces the carbon footprint of packages. Recycling of metal and glass is already well established, with recycled content accounting for around half of the material in cans and bottles. Their focus is on the recycled content of our PET bottles. In 2013, their use of recycled PET rose by 23%. They also use refillable packaging, equating to 10% of volume. As well as recycled content, The Coca-Cola Company advances plant-based packaging innovation for the Coca-Cola System. For example, a plant-based PET – Plantbottleâ„ ¢ – developed by The Coca-Cola Company, was the first fully recyclable PET bottle made with up to 30% plant-based material( the bottle of Dorna in Romania). Marketplace execution Five core principles: Availability means placing the range of products within easy reach of consumers in the right package, in the right location, at the right time. Affordability means offering a wide variety of desirable, premium quality products, in packages appropriate for the occasion, at the right price. Acceptability means supplying an extensive and growing range of products that meet the highest quality standards in each country, enhancing their acceptability to consumers. Activation means motivating consumers to choose their products by improving product availability and attractiveness at the point of purchase and by building brand strength in their local markets. Attitude is about the way sales representatives and their people behave every day in their interactions with customers ensuring that they meet their needs with an objective to become the preferred supplier of choice. Customer care centers They established customer care centres that provide a single and efficient point of contact between the customers and themselves leading to improved satisfaction scores. To track the overall performance, they have employed the independent external organization GfK to provide a measure of customer satisfaction across markets. Hellenic Good Morning Meetings The ‘Hellenic Good Morning!’’ meetings enhance execution in the marketplace whereby the sales force teams in each country meet on a daily basis, set key targets for each day, review results from the previous day and reward best performers. Marketing and merchandising They develop strong relationships with customers by focusing on execution of customer marketing promotions and merchandising at the point of sale. They support it by conducting regular customer satisfaction surveys and by developing innovative materials for retail sales activation, including new racks, point-of-sale visuals and sales aids for customers. They also conduct market analyses to better understand unique shoppers and purchase occasions in different trade channels. This information is used to develop all of non-alcoholic ready-to drink beverage categories at every point of sale. They sponsor significant sporting, cultural and community activities across all countries. They seek to integrate consumer marketing and sponsorship activities with retail promotions. In conjunction with the global sponsorship of the Olympic Games by The Coca-Cola Company, which dates back to 1928, they engage in a range of promotions. The Coca-Cola Company’s association with international sporting events such as the Olympics, the Football European Cup and the Football World Cup also enables them to realize significant benefits from the unique marketing opportunities of some of the largest and most prestigious sporting events in the world. PERPETUAL INNOVATION Joe Tripodi, Chief Marketing and Commercial Officer of The Coca-Cola Company laid out his company approach to brand reinvention and the strategy it adopted to winning over â€Å"Millennials†, those crucial consumers born between the early 1980s and the early 2000s. Millennials are digital natives, having been born into a world dominated by the Internet. According to Tripodi, â€Å"They expect unlimited choice, personalized and delivered through multiple channels at maximum speed.†Millennials are striving to change their world to align with a new set of values. In this new world order the spark of an idea can ignite a flame across an entire region in seconds, thanks to modern technology. The individual has incredible power to sway opinion, start a movement, and even topple governments. The key to any brand staying relevant is to constantly innovate and evolve by being nimble and progressive, and to share the same values that Millennials respect. There are 5 specific areas where Coke is focusing on innovation: Packaging, Partnerships, Products Equipment, Consumer Provocations, and Cultural Leadership. Innovation at Coca-Cola means that good ideas and best practices can be scaled globally and can travel. This is not easy in a huge multinational corporation, with a market cap of $175 billion, but it is possible. Creativity, asserts Tripodi, is essential to drive innovation, as is courage, risk taking, and reinvention. This is not limited just to how Coke goes to market. It means having to reinvent the company and the way it’s it is structured and networked internally and externally. â€Å"It is our ability to adapt, to participate in, and even lead in culture, that will allow us to achieve our business goals†, he says. And those business goals are extraordinarily ambitious. Coke’s goal, known as its 2020 Vision, is to double its business by the end of the decade or, in other words, to double what it took 125 years to create! 1. Packaging For Coke, packaging has been a defining aspect of its essence and a key part of its engagement strategy. The contour-shaped Coca-Cola bottle will be 100 years old in 2015. Its shape is iconic, and totally synonymous with the brand. Coke has experimented, and had success, with a variety of packaging innovations over the years, but when sales and brand equity suddenly declined in Australia a couple of years ago, Coke needed to find relevance with Millennials. The solution was an ingenious, if risky, packaging idea: Customizable packaging by replacing the â€Å"Coke†branding with Australia’s most popular Teen first names. Instead of a â€Å"Coke†you could order and drink a â€Å"Mike†, â€Å"Dave†or â€Å"Suzy.†This was hugely successful Down Under: Sales spiked, with an incredible amount of social media impressions and expressions. Customized packaging has now been activated in 30 countries so far. In Japan, where customizing packaging by names could not be done, Coke found another ingenious way to deliver the idea. It partnered with Sony so its customers could download free songs that were tied to their birth year. 2. Partnerships Coke looks at its partners as co-creators of its Portfolio of Innovation. It dynamically manages the partnerships as assets and Tripodi emphatically states, â€Å"We’re better and stronger with the capabilities of our partners.†3. Products equipment Critical to Coke’s future is keeping its pipeline full. This past year it introduced over 500 new beverage products around the world. One exciting innovation is the FreeStyle machine, a new generation of fountain dispenser. Offering over 100 products, it enables any kind of flavor mix, creating new and unique flavor combinations. It’s a big shift: out of manufacturing and into equipment innovation to enable consumer co-creation and customization. The individualized consumer experience with the products is a key Millennial expectation. A new mobile app lets consumers save all their blends, so any Freestyle machine will know their favorite flavor combo. Data based on user feedback on the Freestyle, combined with technical monitoring which provides Coke with insight on product, consumer engagement and new dispenser opportunities. It is real-time consumer co-creation with the potential to develop completely new markets for the company. 4. Consumer provocations Part of Coke’s engagement strategy, he explains, is to move away from being a brand that promotes happiness, to a brand that provokes happiness. The heart of Coke’s engagement program is social platforms that provokes experiences through stories that are sufficiently powerful and share worthy to fuel conversations with many. 5. Cultural leadership As the most recognized brand in the world, it is a known fact that Coke has a position in the global cultural consciousness. To stay relevant in a marketplace that is being reordered by Millennials, it has to engage itself in active conversations with this generation. And sometimes those conversations can be awkward, but they are important to take on. Like, for example, the subject of obesity. To that end, Coke has developed what they have termed a 360 degree Engagement Plan, that includes low and no calorie beverages, transparent nutrition information, inspiring well-being and encouraging people to get active and moving by supporting physical activity programs, together with a commitment of not advertising to children under the age of 12. The manager warns that marketers should not be seduced by technology alone. Without creativity, a strong story, one can’t make a strong connection. Using all of the tools of innovation and storytelling gives Coke the opportunity to spread their brand of happiness around the world and stay relevant. MARKETING MIX Segmentation Market segmentation is the process of portioning market into groups of potential customers with similar needs and/or characteristics who are likely to exhibit similar purchase behavior. Objective of such a process is to analyze and understand market, identify opportunities and use or develop competitive edge to capitalize on those opportunities. The Coca Cola Company segments the customers based on the following criteria: Geographic segmentation: Coca Cola has segmented the worldwide market on the basis of geographies. There are various divisions created for major regions of the world and heads of each division report to the parent company. Lot of autonomy is given to each division to run the operations. Place of consumption: Coca Cola segments the market on the basis of the place of consumption of the beverage. Most of consumption takes place on premises such as bars, restaurants, cinemas etc, while the rest takes place in homes. Product type: Coca Cola segments the market on the basis of the type of products bought by customers. The market is divided into Cola products and non cola products. Cola products currently provide majority of the revenues, but the proportion of non cola products is increasing. Demographics: The segmentation is done on the basis of age, as well as income. Targeting Coca Cola targets different segments with different ads. Primary market is represented by young people, aged between 12 and 25 years old, with people from 25-40 comprising the secondary market. Cola products are targeted towards people who want strong flavor, while Diet Coke and its variants are targeted towards the sub segment that is health conscious. The health conscious segment of the market is targeted also by the non cola beverages. Some of the products, such as Sprite, specifically target teens and college students, while others, such as Limca, target young working population. Positioning Coca Cola positions its products as refreshing and thirst quenching. The products are said to bring joy: Open Happiness. The products are associated with having a good time with friends and family and enjoying everyday life. They are also marketed as consistent and of high quality. ROMANIAN MARKET Coca-Cola HBC Romania is the biggest company in the non-alcoholic beverage industry in the country and is a franchised bottler of The Coca-Cola Company. Coca-Cola HBC Romania (410 billion Euro turnover in 2013) started operations in Romania in 1991 and now it employs 1,700 people. They operate three bottling plants across the country and channel products through 14 warehouses and distribution centers. The product portfolio consists of: leading brands Coca-Cola, Fanta and Sprite local brands such as the natural mineral waters: Dorna, Dorna Izvorul Alb, Poiana Negri brands licensed by other companies, such as Nestea and Illy. ADVERTISING Share a Coca-Cola campaign For the 1st time in brand’s history, Coca-Cola offered its logo to its consumers and told them to surprise the loved ones offering them a Coca-Cola bottle with their own name on it. The campaign was firstly launched in Australia in 2011 with the purpose to bring back the consumers` interest. The result was a 7% increase in the consumption among young people. From that moment on, the campaign expanded in more than 80 countries. The idea proved to be very successful on the Romanian market too, where it was launched in 2013. Andrei, Ana or Maria had their own Coca-Cola bottles because during that period, the most popular 150 Romanian names replaced the known brand logo. Also, Coca-Cola let its consumers share with friends also, with â€Å"Share a Coca-Cola with a gamer†or â€Å"Share a Coca-Cola with a biker†. The cans and bottles of Coca-Cola also included a series of other words used to define someone like â€Å"lover†, â€Å"your half†, â€Å"the sexy girl†, â€Å"VIP†, â€Å"Diva†, ‘Star†and so on. Say it with a song campaign The idea of having your bottle personalized was continued in 2014 through music. During summer, the Coca-Cola logo was accompanied by the lyrics of famous songs. Besides lyrics, the bottles had on their labels a QR code, which could be scanned, allowing the consumers to listen to a fragment of the chosen song, before sending it to friends. Moreover, the initiative encompassed a smartphone application through which the consumers could make new friends by identifying people with the same musical preferences in their proximity. Banner Duet Campaign Launched in July 2013, Coca-Cola Banner Duet Campaign is one of the most innovative digital campaigns of last year: the campaign offered users the opportunity to record a personalized digital duet with Adi Despot, the famous lead singer of „Vita de Vie†rock band. In banners across the web, the musician invited the users to call him using their phones. Once they call the number shown, the banner recognizes the call, Adi answered and offered to sing the famous song Praf de Stele together in a duet with him. Adi sang in the banner and the users used their phone as the microphone, and all the singing voices were recorded as a personal duet with him. Besides being part of a unique experience, the users had the chance to win tickets to one of the most important music events in Romania BESTFEST and a meet and greet with the artist. In the 2nd stage of the campaign, all the participates that recorded duets with Adi, were rewarded for the effort: Best voices got a personal YouTube video of their duets On MTV, voices of the recorded users were integrated in the official clip of Praf de Stele At B`ESTFEST, Adi Despot shared the stage with all the voices recorded, and played them as his chorus connecting his fans from digital to the ones from the event. Let`s eat together campaign (2013) The beverage brand combined live tweets with pre-recorded spots in an effort to help people rediscover the happiness of eating meals together. In fact, a whopping 60% of Romanians do not eat meals together, instead opting to live a solitary culinary life in front of their TV sets. Coca-Cola Romania enlisted MRM Worldwide to help Romanians rediscover the happiness of sharing a meal together, of course in hope of associating it with a Coke. They ran a typical ad showing family and friends coming together with the help of Coca-Cola. However, unlike any other spot ever created, this one integrated live tweets on national television. At the bottom of the ad, there was a text bar that hosted tweets from fans featuring the hashtag #LetsEatTogether. MRM live-edited the tweets as they flowed in and chose up to seven tweets to show each time the ad was played. Most of the tweets were addressed to specific people, with friends inviting friends to have a meal together and enjoy each other’s company. As a result, Coke’s Twitter base in Romania increased 15% and the ad garnered over 1 million social media impressions. Placing live Twitter mentions into a pre-recorded ad presents an incredibly innovative way to combine traditional advertising formats with today’s social media, and proves that you can really invite someone over for a meal through your TV. Radar for good App Campaign (2014) As part of the Crazy for Good initiative, a global project dedicated to people doing good for random strangers, Coca-Cola Romania via MRM Bucharest created Radar For Good, the first mobile platform for close range volunteering, to support the people who want to do good in the society right now. The app shows you where, near you, you can do something good at the moment. This is a good use of locational data for a specific cause. A spokesperson at McCann lets us know: The campaign generated much buzz in Romania, converted over 21.000 volunteers. Also, over 130 NGOs enrolled their causes in â€Å"Radar for Good†and reported an increase in volunteering numbers to up to 50%. CORPORATE SOCIAL RESPONSABILITY Improving water efficiency In their bottling plants, they closely monitor water sources, minimizing the amount of water they withdraw. By incorporating water saving technologies in their production lines, they have managed to improve the efficiency with which they use water. For example, in Romania two new technologies have been implemented in recent years: †¢ dry lubrication technology eliminates substantial water consumption as gel instead of water moves the beverages along the conveyors on their PET production lines †¢ ionized air technology washes PET bottles, instead of water. Working in partnership â€Å"The Green Danube†is their most longstanding partnership. Together with the International Commission for the Protection of the Danube River, they conduct conservation and awareness-raising activities in Romania and nine other countries lying in the river basin. These include annual Danube Day celebrations, which see the participation of tens/hundreds of thousands of people. In 2008 and 2009, â€Å"Tasuleasa Social†and â€Å"Mai Mult Verde†organizations conducted a large-scale reforestation event in Vatra Dornei and a cleanup of the Siret riverbanks from Vatra Dornei to Galati, including nine cities. At the same time, 200 children from 65 high schools in the area participated in multiple training sessions on volunteering and civic responsibility, leadership, project management, survival skills and first aid. 250 training hours were made possible thanks to volunteer specialists and public figures such as Marcel Iures, Ada Milea and Catalin Stefanescu. SMURD, Romania’s Mobile Emergency Service for Resuscitation and Extrication, joined the program and offered first aid and survival trainings, alongside the volunteers at the Siret river banks clean up. An additional 2,500 teens participated. As part of the â€Å"Adopt a river from its spring to its mouth†(Golden Award at European CSR Awards 2013), water protection and conservation platform, they set up a â€Å"Water Educational Center†in one of their former plants in Dorna Candrenilor. Here local teenagers can learn about biodiversity, pollution and ways to address it, responsible tourism, best practices in volunteering. The project was carried out in partnership with the Romanian Ministry of Environment and Forests, Calimani National Park and Tasuleasa Social organization. At the center and through a series of other educational and ecological campaigns developed over time in Dorna Candrenilor, they are contributing to the long-term protection and conservation of natural riches and water resources in the area where their mineral waters spring. The results of the â€Å"Adopt a river from its spring to its mouth†integrated program, from north of the country, where they bottle the mineral waters to the Danube Delta are: 32,500 trees planted, 70 tonnes of waste collected, 2.5 million euros accessed by local authorities for sewage system and filtering stations for Dorna inhabitants, adopting a law for forbidding the industrial fishing, adopting the urbanism plan in Danube Delta. Energy and climate protection They are accelerating their efforts in the parts of the business that use the most energy: the bottling plants, fleet and cold drink equipment. In bottling plants, they are building combined heat and power units. They are also expanding energy-savings programs. In their fleet, they are exploring and expanding the use of hybrid vehicles and alternative fuels. They are also changing driver behavior with the Safe and Eco-Driving program. Their new energy-efficient cold drink equipment emits up 50% less CO2 emissions than 2004. Packaging and recycling They are working to reduce the environmental impacts of their packaging at every stage of its lifecycle. The integrated approach includes: Reducing the amount of packaging they use Increasing recycled content Promoting recycling and recovery Sport and physical activity Approximately 1,900 people actively participate in their sports and fitness activities each year: The Red Bike contest and tour. Promoting the Active Lifestyle principles is one of the many ways Coca-Cola HBC in Romania brings together its two major commitments: towards people and towards the environment. â€Å"Go green with the Red Bike!†was an event whose concept was launched by Coca-Cola HBC Romania and Green Revolution under the patronage of Bucharest City Hall and the Romanian Cycling Federation. The main objective of this program is to encourage Bucharest’s citizens to adopt a healthy lifestyle. For the second consecutive year, over 1,200 Bucharest citizens have gathered in Izvor Park to take part in the biggest cycling tour for amateurs, the â€Å"Red Bike†. CONCLUSIONS Coca-Cola†¦More than a Product? In fact, it’s not just about the product any more. It’s about stories, memories, associations, and human connections (although of course, these connections would have been very carefully and deliberately engineered by talented marketers over many years and countless board meetings). This is something that Coca-Cola have been the masters of for over 100 years. Even if you duplicated the entire Coca-Cola production process and produced a drink that tastes identical, (or better for that matter!), you could not duplicate the memories people have of the brand, and therefore their connection to it. The secret recipe of Coca-Cola may no longer be secret. It may not even be unique any more. But the memories associated with the brand are, and that is what makes the brand so much more valuable than other colas. Tangible and intangible assets combine to create financial brand equity. This equity is derived from people’s willingness to pay a premium for the brand and an unwillingness to accept substitutes. Like the Tiffany bracelet, people would rather pay more for the recognized brand due to the (deliberately engineered) feelings and identity they associate with it, which have been nurtured by the company over many years. Coca-Cola’s marketing strategy has always been to associate happiness, positivity and the good life with their products, from 1906’s rather officious and puritanical ‘The National Temperance Beverage’ slogan, to 1971’s slightly more idealistic ‘I’d like to buy the world a Coke’, which despite not actually being the official slogan, became so successful that it’s still remembered fondly to this day. Their secret is the focus on: stories, memories, connections, events, positive associations, positive experiences. Without these, a brand will forever remain just one of many options. Coca-Cola have a history of fascinating the public with their marketing campaigns. Except Coca Cola don’t call marketing campaigns ‘marketing campaigns’, rather a â€Å"system wide collaborative effort to engage with consumers in a meaningful and effective way†. An example of this attempt to increase the romantic associations with the brand is the recent ‘Share a Coke’ campaign. This was an attempt to create positive connections between people with Coke at the center that according to their figures created an increase in volume of sales, household penetration and brand love scores. Having such a dominant brand that it eclipses any other in general conversation and becomes synonymous with that particular product provides the strongest possible competitive advantage and is the holy grail of brand equity.
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